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Finding a Place in the World of Online Beauty Business

Updated: Feb 16

The beauty business isn’t what it used to be– and that’s a great thing.


When I first started my business journey, I followed the path of a traditional salon/boutique owner. But after twelve years, I sold it, because I realized that the real movers and shakers of the beauty industry are now online. We live in an era of personalized beauty, where social media makes trends move faster than anyone can keep up with.


Thanks to the internet, more and more beauty professionals can reach a bigger audience, making skincare, makeup, and other beauty products more accessible than ever! I wanted to be part of that, and now I’m able to help people all over the world discover their perfect personal look. I’ve been able to teach hundreds of thousands of people my foolproof Fusion method for flawless, glowing skin– so many more than I ever would have gotten to reach if I’d stayed brick and mortar!


And now I’ll let you in on a little secret: You can do that too! There’s no time like the present to get into the world of online beauty business. It might seem daunting to launch an online business, but I am here to help! I’ve created a beginner’s guide to being an online beauty professional, totally free for you. Just text BOSS to 85775 for the free beauty creator starter guide or click here.


And beyond that, I’m opening up mentorship opportunities for 2022. I would LOVE to have you with me!




E-tail Versus Retail

One of the biggest advantages of an online beauty business is that you don’t have to worry about logistics! You’ll be able to provide direct shopping links for your clients; no stocking or shipping required on your end! This means that you’ll be able to focus on building your community and identity instead of worrying about the day-to-day physical business. You won’t have to worry about rent or staffing or warehouse space!


Finding Your Niche

Another amazing thing about the online beauty world is that there’s a place for everybody. No matter what your aesthetic is or where your skills lie, there is a niche out there for you. Your clients will really appreciate that you aren’t just saying the same things and selling the same products that huge companies do. Finding your niche means that you’ll be able to reach an audience that’s just right for you.


But how do you find that niche? And how do you reach your people? This can be a challenge. I talk about it a little in my free guide to starting a beauty business (just text BOSS to 85775 to receive it), but if you opt-in for mentoring, I can help guide you through the process of finding your niche and creating the right content to help your audience find you.




Work It!

One of the best ways to attract your audience is to have great content on social media. But what works for Instagram isn’t the same kind of content that works for TikTok, Facebook, or Pinterest. What each of these platforms has in common is that they all reward polished images and engaging content. You’ll need to know how to use your technology and tools to show off your skills. If you have a look at my guide, it can help you navigate through some of the best app options and help you find the tools you need to make great social media content.


Going viral on social media is a beauty influencer’s dream come true, and while there’s an element of randomness to it– you can’t always predict what will resonate with an audience– there’s also a lot of skill involved. But it’s not always the skills you think! Sometimes an amazing makeup tutorial doesn’t get a lot of traction because it’s not tagged correctly. Content is king, but if people can’t find it because you don’t use search engine optimization, or SEO, correctly in your blog posts and hashtags! My guide will introduce you to some of these ideas and more.


What Mentoring Means

If you’re interested in taking that next step and launching your online beauty brand, I’ll be with you every step of the way. When you sign up as one of my mentees, you’re not just getting sparse advice and distant check-ins. You’ll be part of a community that’s so excited to have you take part, and you’ll be able to have access to everything I know. The online beauty world is huge, and there’s room for your individual voice to flourish. You’ll have the support you need to get started, and the opportunities you need to grow.


If you love helping women love the way they look… if you’re excited and passionate about makeup, skincare, and looking simply gorgeous… if your dream job involves making all kinds of connections, meeting new people who are passionate about the same things you are, and having so much fun you’ll forget you’re working… What are you waiting for? The guide is completely free. Just text BOSS to 85775 for the free beauty creator starter guide or click here.


Once you’ve read it, you can sign up as one of my mentees right here. I’m so excited to bring you on board. Your beauty business is right around the corner!




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