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Finding a Place in the World of Online Beauty Business

Updated: Feb 16, 2022

The beauty business isn’t what it used to be– and that’s a great thing.


When I first started my business journey, I followed the path of a traditional salon/boutique owner. But after twelve years, I sold it, because I realized that the real movers and shakers of the beauty industry are now online. We live in an era of personalized beauty, where social media makes trends move faster than anyone can keep up with.


Thanks to the internet, more and more beauty professionals can reach a bigger audience, making skincare, makeup, and other beauty products more accessible than ever! I wanted to be part of that, and now I’m able to help people all over the world discover their perfect personal look. I’ve been able to teach hundreds of thousands of people my foolproof Fusion method for flawless, glowing skin– so many more than I ever would have gotten to reach if I’d stayed brick and mortar!


And now I’ll let you in on a little secret: You can do that too! There’s no time like the present to get into the world of online beauty business. It might seem daunting to launch an online business, but I am here to help! I’ve created a beginner’s guide to being an online beauty professional, totally free for you. Just text BOSS to 85775 for the free beauty creator starter guide or click here.


And beyond that, I’m opening up mentorship opportunities for 2022. I would LOVE to have you with me!




E-tail Versus Retail

One of the biggest advantages of an online beauty business is that you don’t have to worry about logistics! You’ll be able to provide direct shopping links for your clients; no stocking or shipping required on your end! This means that you’ll be able to focus on building your community and identity instead of worrying about the day-to-day physical business. You won’t have to worry about rent or staffing or warehouse space!