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Timeless Makeup Trend for 2023: The No-Makeup Makeup Look

Updated: May 2

The no-makeup makeup look isn’t just trendy; it’s a classic, timeless style that looks amazing on anyone. The natural no-makeup look sits beautifully on mature skin, which also makes it a great option for women over 40. You’ll look bright and radiant, and if you do it right, it won’t even look like you have product on!

Some trends come and go seemingly overnight, but the no-makeup makeup look has withstood the test of time. Because this look is so classy and versatile, knowing how to put it together means that you’ll always have a gorgeous go-to look for any occasion as you can see in this video.

If you want to find out the best way to create a no-makeup makeup look for your own skin type ASAP, get my free color match.

Before You Begin

The foundation of the no-makeup makeup look begins with good skincare. This means wearing your sunscreen every day and taking care to remove dirt, grime, sweat, and makeup at night. Your skin is the canvas on which you’ll put down your paint (makeup), so be sure to prepare your canvas with care.

Full Coverage vs. Filtering Products

Heavy foundations might even out your skin tone, but they’ll never look totally natural. Instead, for that flawless appearance, try using color-correcting makeup. Color correcting applies color matching to select makeup in complementary colors to what you want to correct. Color correcting means that you don’t have to use thick layers of makeup— and that means you can avoid adding texture.

Nothing ruins the appearance of a no-makeup makeup look faster than the telltale texture of foundation on high-movement areas of the face. Your face has many tiny muscles beneath the surface, and the movement of these muscles will cause lines and cracks to appear in your makeup throughout the day. These will emphasize fine lines in spots like the forehead and around the eyes. But once you know how to apply color correcting makeup, you won’t have to worry about texture ruining your look!

True Color Correcting

High-performing color correctors aren’t supposed to be opaque, but rather, sheer and translucent! This means that they’re very lightweight and breathable, which is another advantage to the no-makeup makeup look. Your skin can breathe, which leads to a healthier complexion and fewer blemishes.

By using complementary colors to “filter out” dark spots or uneven areas, color-correcting makeup makes things like dark circles under your eyes disappear. Because color correction doesn’t create heavy textures or enhance the appearance of lines, it even has an anti-aging effect.

Find out what are the right color for your own skin type and concerns with my free color match.

No-Makeup Makeup Tips

Full-coverage makeup products have their place in other looks, but the key word for a no-makeup makeup look is minimalism. That means you should only use the products necessary to give you the appearance you want, and only in small amounts. Instead of lots of powder or liquid, a concentrated cream-based color will go on thinly and stay put throughout the day. When you only apply small amounts of makeup precisely and accurately, instead of opting for full facial coverage, you don’t have to worry nearly as much about your product rubbing off.

Color Correcting Products

Instead of several products, a long-wearing color correcting palette will have the colors you need to correct anything you think is a flaw. If you choose a high-quality color correcting product, like Demi Colour, you’ll be able to apply so little product at one time that the palette will last for ages.


To apply the perfect no-makeup makeup look you only need a few key makeup brushes to get the job done right. You obviously wouldn’t want to use a blush brush, but a detail brush could be great for applying small amounts of product precisely. I’ve actually used a simple craft paintbrush to put on a no-makeup makeup look before!

Anyone can rock a perfect no-makeup makeup look. All it takes is a little bit of knowledge, a little bit of practice, and the right products to make your skin glow. If you want to see more or get more tips, my Instagram and Pinterest are full of guides and handy tricks to applying makeup beautifully every time. I’ll even give you a free professional color match. No matter what your skin type is or what skin issues you may have, there’s a no-makeup makeup look for you!

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